It’s been paraphrased over the years, but it’s primarily been reported as this: “Around here, nobody’s named a candy bar after Brooks Robinson we name our children after him.” Robinson, the Hall of Fame third baseman who played 23 seasons for the Orioles from 1955 to 1977, still has kids named after him today - even though he’s 84 and hasn’t played in 44 years. By then, Beard’s written response to Jackson’s crack had struck a chord in Baltimore. ![]() ![]() The “Reggie!” bar was handed out to fans on Opening Day 1978 at Yankee Stadium. He left the Orioles for the Yankees via free agency before the 1977 season. It was coined by the late Associated Press sportswriter Gordon Beard in response to egocentric slugger Reggie Jackson opining that if he ever played for the New York Yankees, someone would name a candy bar after him because he’d become so famous. ![]() ![]() One of the most enduring sentences in Baltimore sports history was written in the late 1970s and has been recycled for decades.
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